These main colours create the basic visual character of the brand.
The main CTA colour for buttons is Green Warm 50.
Gray 100
Gray 90
Gray 80
Gray 70
Gray 60
Gray 50
Gray 40
Gray 30
Gray 20
Gray 10
Green Warm 100
Green Warm 90
Green Warm 80
Green Warm 70
Green Warm 60
Green Warm 50
Green Warm 40
Green Warm 30
Green Warm 20
Green Warm 10
Gray 100
Gray 90
Gray 80
Gray 70
Gray 60
Gray 50
Gray 40
Gray 30
Gray 20
Gray 10
Green Warm 100
Green Warm 90
Green Warm 80
Green Warm 70
Green Warm 60
Green Warm 50
Green Warm 40
Green Warm 30
Green Warm 20
Green Warm 10
Color modes (HEX, RGB, CMYK, Pantone, RAL, NCS, 3M) represent different color definition systems used in various media and technologies. The table below explains their usage for proper logo display on screens, in print, or physical materials.
| Color Mode | What is it? | Usage |
|---|---|---|
| HEX | RGB Equivalent (hexadecimal) | WEBHTMLCSS |
| RGB | Color Space of Screens RGB | WEBHTMLCSS |
| CMYK |
Color Space for Printers CMYK |
PRINT |
| Pantone |
Direct Mixed Colors Pantone for printing | PRINT |
| RAL |
Color matching system RAL for physical objects | INDUSTRIAL |
| NCS |
Natural Color System NCS based on human perception | INDUSTRIALDESIGN |
| 3M |
Vinyl wrap system 3M for wraps and signage | SIGNAGE |