Protection zone
50 % of the logo's height
It is the space around the logo where no surrounding graphic elements (other logos, texts, images, page margins, etc.) should interfere, to prevent the brand from being compromised. The logo is most often found in the context of other elements, from which it distances and differentiates itself thanks to the protective zone space.
Protection zone
Things to avoid
Do not use shadows
Do not rotate the logo
Do not recolor the logo
Do not deform or change the original proportions of the logo